"The Pitchfork seal of approval is now a dealmaker for rising artists, rather than just a nice line to place in a promotional blurb. A Pitchfork review will expose a new band to a huge new audience, regardless of score. ‘It’s encouraging to live in a world where you can contribute to music that was once harder to find,’ Kaskie says. ‘When people think of music in terms of its quality, and not how big or small the artist is, it’s a good world we live in.’
Specifically: it’s a good world for music fans. For most casual listeners, Pitchfork does the heavy lifting, filtering music into what’s bad, good and Best, all justified by their 101-point ratings scale for albums. For better or for worse, such comprehensive coverage coupled with reach and tools of new media means that pop music has never been more accessible to the masses.According to Radiohead’s Thom Yorke and Nigel Godrich, it’s for the worse, blaming rising streaming music powerhouse Spotify for its disregard towards rising artists, who are forced to offer their music at extremely lowered rates, if not for free. While Pitchfork may have created a more informed music listening populace, their continuously growing audience is increasingly more dependent on streaming services, a trend Pitchfork facilitates rather than disrupts.”
7.19.13 // An interview with Pitchfork Media President, Chris Kaskie, and an examination of the online magazine’s presence and responsibility in today’s media landscape.